Be Body Positive (BBP) is a psychoeducational website offering information and prevention strategies to children and young people (CYP), parents/carers and professionals across three modules: (1) body image and healthy eating, (2) selective eating versus avoidant/restrictive food intake disorder and (3) disordered eating versus eating disorders. The platform allows for easy access to evidence-based prevention/early intervention strategies created by clinicians with feedback from CYP and parents/carers. It is the product of a partnership between East London NHS Foundation Trust, North East London NHS Foundation Trust, Barnardo's and the East London Business Alliance, with funding by the NHS Transformation Directorate.
Since its launch in May 2023, BBP has reached an audience of over 21,000 users, of which 18,000 are in the UK (as of 23 September 2024). Over 90% (n = 411) of professionals attending two national webinars indicated they are likely to use BBP to support CYP.